To make a statement about your business, you need a branding package. Your brand is the signature of the company. Doing our best for our customers is our promise to our customers. A brand package is a collection of digital and physical assets that you build to define and build your brand image.
What should be included in the brand package?
When you receive a branding package for your business, expect to receive a logo and style guide. Keep in mind that the full branding package contains more than just these two items. A good design company will help you create a complete brand identity package that will give you more.
Your logo is the first and most important investment in your brand. It is the face, the foundation and the cornerstone of your business. It is the representation by which your customers will remember you. Make sure to make it as uniquely yours and as memorable as you possibly can.
This is the first asset from which design the others will follow suit. You have to make this final before moving on to the other assets.
Email templates, whether for communication or marketing, also need to reflect your branding identity. Having this included in your branding package shows consistency and always being on-brand. That said, including your brand’s assets such as logos, colors, typography, icons, and whatnot is imperative when creating email designs.
While some may think business cards are a thing of the past, they are still an effective marketing tool. They are easy to distribute and stay with the recipient long after a banner ad is gone. Keeping the business card structure clean and simple is essential as your designer will work with little space.
It is always a good idea to always have templates and other graphics for use on any social media platform. This helps ensure that your marketing campaigns and strategies are aligned with your brand identity. Identify the platform you want to use and ask your design partner to create templates and other design elements for you.
While your design partner already has your style guide, be prepared to answer more questions or provide more details about your campaigns. Your designer may refer to the Collateral section of the style guide to ensure consistency in size and shape of channels and resources.
Some branding packages may contain a website. After all, a website is a showcase for your digital store and can introduce your target audience to your brand while browsing online. And if you want your visitors to stay on your site longer and become customers, a well-designed dedicated website is enough.
Design partners rely on style guides to maintain brand color and typographic uniformity on sites. Also, designing a website can be time consuming because it is tailored to your brand. Creating custom images for your website is one way to make your website stand out. However, designers must include communication in all images.
It depends on the needs of your company. This may consist of, but is not limited to the following
Your design partner will request more details about these, so make sure to pay attention to the details. Have a list of sizes, occasions, types of campaigns, and many others ready so you won’t forget or miss out on anything.
How Much Does a Full Branding Package Cost?
As much as every brand has specific needs, every design partner charges differently. It can range anywhere from $5 to hundreds of thousands, to wit: the BBC logo redesign, which amounted to $1,800,000!
