User experience (UX) has become a crucial factor in SEO because search engines like Google aim to provide the best possible results to their users. In other words, they want to deliver relevant, high-quality content that satisfies the user’s search intent and provides a positive experience.
Google’s algorithm considers a range of UX factors when ranking websites, including site speed, mobile-friendliness, navigation, readability, and engagement metrics like bounce rate and time on page. If a website provides a poor user experience, it’s likely to have a higher bounce rate, lower engagement metrics, and ultimately, a lower ranking on Google.
Moreover, Google has made it clear that they prioritize user experience when it comes to website ranking. For example, their Core Web Vitals update, which will be fully rolled out in 2021, includes metrics like page loading speed, interactivity, and visual stability, all of which are essential for a good user experience.
Therefore, businesses and website owners who want to improve their SEO performance need to prioritize user experience by creating websites that are easy to navigate, visually appealing, fast-loading, and mobile-friendly. By doing so, they not only improve their website’s search engine ranking but also provide a better experience for their users, resulting in more traffic, engagement, and conversions.